Privacy Policy

1. Introduction

Jon Marashi, DDS, APDC ("Dr. Marashi," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website at drmarashi.com (the "Site"), submit forms, interact with our Smile Quiz, request virtual consultations, or otherwise communicate with us electronically. Please read this policy carefully. By using the Site, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you interact with our Site, including:

• Contact Form Submissions: First name, last name, email address, phone number, service of interest, and message content.
• Smile Quiz Responses: First name, email address, phone number, and your responses to quiz questions about your smile goals and concerns.
• Virtual Consultation Requests: First name, email address, phone number, smile goals description, and uploaded selfie photographs.
• General Inquiries: Any information you include in emails or phone calls to our office.

2.2 Information Collected Automatically

When you visit the Site, we may automatically collect certain information about your device and usage, including:

• Device Information: Browser type, operating system, device type, screen resolution, and language preferences.
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs, and navigation paths.
• Network Information: IP address, approximate geographic location (city/region level), and internet service provider.

2.3 Cookies and Tracking Technologies

We may use cookies, web beacons, pixels, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. You can control cookie preferences through your browser settings. Disabling cookies may affect some functionality of the Site.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Responding to Inquiries: To reply to your contact form submissions, consultation requests, and questions about our services.
• Appointment Coordination: To schedule and manage appointments at our Brentwood, Los Angeles office.
• Smile Quiz Results: To generate personalized service recommendations based on your quiz responses and to follow up with relevant information.
• Virtual Consultation Processing: To review uploaded photographs and smile goals, and to provide preliminary observations (which do not constitute a diagnosis or treatment plan).
• Service Improvement: To analyze how visitors use our Site and to improve content, functionality, and user experience.
• Communications: To send appointment reminders, follow-up information, and, with your consent, educational content about dental health and our services.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information in the following limited circumstances:

• Service Providers: We may share information with trusted third-party vendors who assist us with website hosting, data analytics, email delivery, and IT support. These providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.
• Legal Requirements: We may disclose your information when required to do so by law, regulation, subpoena, court order, or other governmental request.
• Protection of Rights: We may disclose your information when we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

5. Uploaded Photographs

If you submit photographs through our virtual consultation feature, those images are stored securely and used solely for the purpose of providing preliminary smile assessments. Photographs are not shared with third parties, used for marketing purposes, or displayed publicly without your explicit, written consent. You may request deletion of your uploaded photographs at any time by contacting our office.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include encrypted data transmission (SSL/TLS), access controls, and secure storage practices. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions and Smile Quiz responses are retained for up to 36 months from the date of submission unless you request earlier deletion. Virtual consultation photographs are retained for 12 months unless you request earlier deletion or become an active patient, in which case retention is governed by applicable dental record retention requirements under California law.

8. Your Rights Under California Law (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom it was shared.
• Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale/Sharing: We do not sell or share your personal information for cross-context behavioral advertising purposes.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the information provided in Section 14 below. We will respond to verifiable consumer requests within 45 days.

9. HIPAA Notice

This Privacy Policy governs information collected through our website only. Once you become an established patient of Jon Marashi, DDS, APDC, your protected health information (PHI) will be governed by our separate Notice of Privacy Practices as required by the Health Insurance Portability and Accountability Act (HIPAA). A copy of our Notice of Privacy Practices will be provided to you at your first in-office visit and is available upon request.

10. Children's Privacy

This Site is not directed at individuals under the age of 16. We do not knowingly collect personal information from children under 16 through this Site. If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately so we can take steps to delete such information.

11. Third-Party Services and Links

This Site may contain links to third-party websites and services, including social media platforms such as Instagram (@drjonmarashi), TikTok (@drjonmarashi), LinkedIn, and Facebook. These third-party services have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policies of any third-party sites you visit.

12. Automated Smile Analysis Features

Certain features on this Site, including virtual consultation smile analysis, use automated software to process uploaded photographs and generate preliminary observations. These automated observations are for informational purposes only and do not constitute a dental examination, diagnosis, or treatment recommendation. All processing is performed using secure, encrypted connections, and your photographs are not used to train any third-party models or shared with service providers for purposes beyond generating your individual consultation response.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us:

For privacy-specific requests, please include "Privacy Request" in the subject line of your email to help us route your inquiry promptly.